PCG EMAIL SERVICES: LUBBOCKONLINE.COM - Cotton Fashion Show celebrates High Plains' fiber ahead of Texas Tech game
PCG Email Services
pcg_email_service at plainscotton.org
Fri Sep 14 22:31:21 CDT 2018
LUBBOCKONLINE.COM - Cotton Fashion Show celebrates High Plains' fiber ahead of Texas Tech game
Posted Sep 14, 2018 at 10:05 AM
By Jayme Lozano / A-J Media
A Cotton Fashion Show was held at South Plains Mall as part of the events leading up to Texas Tech’s annual Celebrate Cotton game against the University of Houston Saturday.
The Celebrate Cotton events are the results of a successful partnership between Tech Athletics and the Texas High Plains cotton industry, said Mary Jane Buerkle, director of communications for Plains Cotton Growers. The Cotton Fashion Show was held by PCG Thursday as a way to show high-quality clothes, mostly made from cotton.
“It’s to help draw attention to people checking their tag,” said Buerkle, “and being sure what they’re purchasing and wearing is 100 percent cotton or, at the very least, a cotton rich blend.”
This is the fourth year for the fashion show and about 50 models wore clothes from ten retailers at South Plains Mall, including H&M, Dillard’s and Hot Topic. The main criteria for items in the show was how much cotton was in the material, as Buerkle said it had to be made of at least 50 percent cotton.
“This is a great way to show the latest in cotton fashion and trends,” said Buerkle. ”[Celebrate Cotton] certainly showcases the relationship between Texas Tech and cotton; there’s a lot of people who have to work together to make this happen and we are so appreciative.”
Another unique aspect to the fashion show was the selection of models, as they all were in the cotton industry in one way or another. Caitlin Jackson, a county extension agent from Crosby County, modeled in the show with her husband Sloan and their daughter Brooklyn to bring more support to local agriculture.
“We live in Crosby County where the majority of our county income is produced by cotton,” said Caitlin. “So we want to do everything we can to promote cotton and make sure that all the people in Lubbock and around know the wonderful garments they can purchase that are at least 50 percent cotton, but preferably higher.”
Texas leads the U.S. in cotton production and creates better material, Caitlin said, because it’s naturally-made. The family also saw the show as a way to tell people why agriculture is important to the High Plains.
“It’s not man-made fiber or plastic like polyester - it’s a natural fiber grown right here in Lubbock County,” said Caitlin. “It’s a time to educate and tell them the story of cotton but also Texas agriculture as well.”
-------------- next part --------------
An HTML attachment was scrubbed...
More information about the PCG_Email_Service