PCG EMAIL SERVICES: COTTON NEWS from Plains Cotton Growers, Inc. - May 19, 2017

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Fri May 19 12:45:17 CDT 2017

COTTON NEWS from Plains Cotton Growers, Inc. - May 19, 2017
4517 West Loop 289         Lubbock, Texas 79414          806-792-4904 
http://www.facebook.com/PlainsCottonGrowers    Twitter: @PCGNews      


Friday, May 19, 2017              By Mary Jane Buerkle

  Planting activity in the Plains Cotton Growers service area has steadily
increased over the past few weeks, but chances for rainfall over the next
few days could bring that progress to a temporary but welcome halt.
  The general consensus at the most recent Plains Cotton Growers Advisory
Group roundtable meeting today was that about 30 percent of the region's
crop has been planted. At this time last year, only about 10 to 15 percent
of the region's crop had been planted, mostly due to cool, rainy weather.
  Some portions of the PCG service area have received decent rainfall to
start the 2017 crop. Jace Jones, who farms near Lorenzo in Crosby County,
reported planting earlier this week into cover behind an inch of rain,
saying on Twitter, "hard to ask for better conditions." However, that
certainly is not the case across the region, as others report very dry
  Forecasted rainfall certainly could benefit what seed already has been
planted, barring any severe weather that might accompany it. As of press
time, Monday looks to be the most potentially active day for precipitation.

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May 2017        Information from Cotton Incorporated

  Cotton Incorporated's Consumer Marketing Division recently announced the
launch of a new consumer-directed advertising campaign, Leave Comfort to
  "The 'Leave Comfort to Clothes' campaign leverages consumers' strong
connection between cotton and comfort and inspires them to rethink the way
they view comfort," says Jill Orsini, Cotton Incorporated's Director of
  "The comfort doesn't come from the softness of cotton but from the
strength the consumer exudes. This comfort is courage which goes beyond
the physical; it is inner strength. When people feel comfortable, they're
better - more confident, more productive, happier, and more likely to
express how they feel. This campaign is challenging people to be fearless
in their thoughts and actions and to get out of their comfort zones. The
message is for consumers to leave comfort to the clothes, where the
softness, durability, ease of care, and versatility go with them no matter
where they go or what they do," said Orsini.
  A coordinated primetime TV and digital launch of the campaign occurred
in late April. The first of three 15 second commercials were on the
following primetime TV programs: ABC - Dancing With the Stars, Speechless.
Shark Tank; CWTV - Supergirl, Riverdale; FOX - The Mick, Prison Break, and
Masterchef Jr.
  The campaign aims to reach women and men 18-49 and extends beyond TV to
digital custom content. Digital media will build awareness for the new
campaign, educate the consumer on cotton's benefits, and encourage them to
check the label and shop cotton.
  To view the first commercial in the series visit

         Want the facts about the U.S. agriculture and farm policy?

Wednesday, May 17, 2017        From the House Ag Committee

  Today, House Agriculture Committee Chairman K. Michael Conaway (TX-11)
welcomed newly-confirmed U.S. Department of Agriculture (USDA) Sec. Sonny
Perdue to Capitol Hill to testify on the "State of the Rural Economy."
Following the hearing, Chairman Conaway made the below statement: 
  "Against the backdrop of a four-year, 50-percent decline in net farm
income, Sec. Perdue's comments today rightly recognized the concern of
America's farmers and ranchers and the many challenges faced by rural
America. I was pleased to hear the secretary express his dedication to
effectively and efficiently optimizing USDA to better see America's
farmers and ranchers through these tough times. By underscoring his
commitment to work with newly-confirmed U.S. Trade Representative
Lighthizer to enforce U.S. trade laws and hold our trading partners
accountable to their commitments, Sec. Perdue can begin leveling the
playing field for our nation's farmers and ranchers.
  "It was also refreshing to hear Sec. Perdue acknowledge the importance
of strong U.S. farm policy. With the farm bill upon us, it is going take
all of us in the ag community working together to ensure we have an
effective safety net for all farmers and ranchers, including our friends
in the cotton industry who are in need of immediate assistance.
  "These are challenging times in agriculture, but we can rest assured
Sec. Perdue will be a fierce advocate for our nation's farmers and
  Written testimony provided by the witness from today's hearing, along
with Chairman Conaway's opening statement and the archived webcast, is
available on the House Ag Committee website at

              How much cotton did Texas High Plains 
                 cotton growers produce in 2016?
          Find out at http://bit.ly/16TXHighPlainsCotton

"Cotton News" is a weekly publication of Plains Cotton Growers, Inc.
 For additional information contact PCG at 806-792-4904

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